Join us at Brand Week Istanbul
Haliç Congress Center
8 November 2024
Hear Us On Stage
8 November 2024
14:30-14:55
Inspiration Hall
What Can Fanaticism Teach Brands? with Mark Adams
Mark is a serial entrepreneur and award-winning global thought leader who sits at the intersection of technology, entertainment and branding. He has worked directly with A-list celebrities to C-suite executives to support brand growth and transformation. It is driven by the mission of democratizing knowledge and "digitally empowering 10 million people by 2025" and has traveled to more than 100 countries so far for this purpose. Mark's sessions offer a raw, honest, and often hilarious look at the state of marketing, creativity, and innovation in the modern age.
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Mark Adams
Managing Partner, Innovation
/ Perspectives
The Fan Imperative
Venturing Beyond the Game to Redefine Sports Innovation
The world of sports is at a crossroads. Rapid technological advancements, shifting fan expectations, and the rise of new entertainment options have converged to create an unprecedented era of disruption. In this turbulent landscape, incremental improvements and traditional strategies are no longer enough. To stay relevant and thrive, sports leagues and teams must fundamentally reimagine their relationship with fans.
What We Do
Mach49 partners with global companies to build and scale their growth engines through venture building, investing, and strategic transformation. We focus on execution, helping clients disrupt markets and create new ones.
Venture Building
Big ideas? We turn them into fully-fledged businesses within your company, working with your team to unlock untapped growth.
Venture Investing
We’re not just your investment advisors. We’re your strategic growth allies, focusing on long-term impact and future-shaping returns.
Venture Strategy
Our actionable roadmaps go beyond advising—grounded in real-world execution, we turn today’s challenges into tomorrow’s growth opportunities.
Consumer Brand Ventures
Transform your brand into a powerhouse for launching and scaling ventures, turning intangible equity into real, profitable assets.
Growth Institute
Custom programs that empower your entire workforce to drive innovation and business transformation. We help build growth engines and enhance capabilities across your organization for lasting impact.
Shift AI
Shift AI is your catalyst for action. When ventures stall or strategies fall flat, Shift AI reignites momentum and drives breakthrough results, helping teams think bigger, move faster, and leap forward.
Sports Ventures
We’re transforming the sports world, uncovering opportunities that strengthen teams, empower athletes, engage fans, and build community impact.
