/ What we do

Sports Ventures with Mach49

Sports is undergoing a complete rewrite of the rules.

We want to move the game forward.

Mach49 has an unbeatable track record of building new ventures and investment opportunities for companies.

Our team has collectively generated nearly $80 billion in market cap valuation. We are now taking our talents to the wide world of sports.

We believe that the current sport industry ecosystem is extractive and broken. The “love of the game” is not unconditional. Or enough.

Mach49 Sports Ventures identifies and develops new business opportunities that empower athletes, engage fans, build team value, and benefit the communities they represent.

Sports Ventures is redefining the future of the industry through a regenerative and sustainable model. Our mission is to restore balance in the fan-player-team-community relationship by creating innovative, purpose-driven opportunities for growth and investment.

We’ve developed a unique approach to finding new brand opportunities through community insight. We can unlock relevant cultural and consumer territories by interrogating fifty thousand unique interest groups and correlating these to a brand’s values. Our tools look for non-trivial, non-obvious opportunities. It’s a novel approach and very applicable to sport.

Beyond merch, rights, concessions, gate, and licensing...we exist to answer the question: What else is there?

“In my 42 years in sports, I’ve not seen a greater opportunity for athletes and entertainers to collectively use their capital, harness their legacies, and create an entrepreneurial dynamic for their families and communities.

Mach49 can give them the structure, guidance, tools, access, and entrepreneurial muscle to take their talents off the field and into the marketplace. Their athletic career is the start of something bigger. It’s the beginning of a journey that lasts a lifetime.”

Kenny Williams

Former MLB Player & Executive; Executive in Residence at Mach49

Sports leagues have opportunistically diversified their brands, leveraging fan loyalty and recognition to create additional value.

These ventures span from licensing to joint ventures to owned-and-operated businesses, generating revenue and broadening influence.

The NFL's media production arm, NFL Films, and the NBA's global merchandising and retail stores exemplify brand extension. MLB Advanced Media transformed the league into a digital streaming and technology leader, serving audiences far beyond baseball fans.

UFC's Performance Institute invests in athlete development, enhancing fighter training and recovery.

FIFA's foray into esports with the FIFA eWorld Cup engages younger demographics, while NASCAR's Racing Experience offers hands-on fan engagement. Netflix's "Drive to Survive" has become a cultural phenomenon, redefining F1's global appeal.

/ Perspectives

The Fan Imperative

Venturing Beyond the Game to Redefine Sports Innovation

The world of sports is at a crossroads. Rapid technological advancements, shifting fan expectations, and the rise of new entertainment options have converged to create an unprecedented era of disruption. In this turbulent landscape, incremental improvements and traditional strategies are no longer enough. To stay relevant and thrive, sports leagues and teams must fundamentally reimagine their relationship with fans.