Tom Rapacioli
Senior Product and Visual Designer
Tom Rapacioli is a seasoned creative professional with over 24 years of experience, now serving as the Senior Product and Visual Designer at Mach49. In this pivotal role, Tom is responsible for shaping the visual identity and user experience of Shift AI, as well as providing crucial visual design direction for the innovative products incubated by Mach49's client ventures.
At Shift AI, Tom's expertise ensures that the platform's interface is not only visually appealing but also intuitive and user-friendly, enhancing the overall experience for venture builders and innovators. His work is instrumental in translating complex AI-driven functionalities into accessible, engaging design elements that drive user adoption and satisfaction.
Beyond his work on Shift AI, Tom plays a vital role in the initial visual design of products emerging from Mach49's client incubations. His ability to blend aesthetic sensibility with user-centric design principles helps new ventures create compelling, market-ready products that resonate with their target audiences. This dual focus allows Tom to bridge the gap between cutting-edge AI technology and practical, visually appealing product design.
Tom's career spans a broad spectrum of creative disciplines, including web design, branding, print design, corporate identity, art direction, storytelling, and product design. He has lent his talents to high-profile clients such as Foster and Partners, Royal Mail, Unilever, and Waitrose. As the founder and Creative Director of his own design agency, he further honed his skills serving clients including Heathrow, Nike Foundation, The Financial Times, UK Fashion and Textile Association, and Virgin Atlantic.
Driven by the belief that successful product design lies at the intersection of customer sensibilities and sound business sense, Tom excels at creating desirable and engaging product solutions. He crafts compelling narratives about how innovative products disrupt industries and transform users' lives, a skill that proves invaluable in Mach49's venture building process.
Tom's approach is characterized by its rigor and human-centricity, bringing structure, craft, and creative spark in equal measure to every project he undertakes. Since joining Mach49, he has become an indispensable member of the Venture Building practice, collaborating with clients such as Anglo American, Gilbarco Veeder-Root, Goodyear, Hines, KLM, Marriott Hotels, Posti Group, and Teknor Apex.
As Mach49 continues to push the boundaries of AI-driven venture building, Tom's role ensures that both Shift AI and the products emerging from client incubations maintain a high standard of visual design and user experience. His work not only enhances the functionality of these innovations but also helps to create strong brand identities that can stand out in competitive markets.
At Shift AI, Tom's expertise ensures that the platform's interface is not only visually appealing but also intuitive and user-friendly, enhancing the overall experience for venture builders and innovators. His work is instrumental in translating complex AI-driven functionalities into accessible, engaging design elements that drive user adoption and satisfaction.
Beyond his work on Shift AI, Tom plays a vital role in the initial visual design of products emerging from Mach49's client incubations. His ability to blend aesthetic sensibility with user-centric design principles helps new ventures create compelling, market-ready products that resonate with their target audiences. This dual focus allows Tom to bridge the gap between cutting-edge AI technology and practical, visually appealing product design.
Tom's career spans a broad spectrum of creative disciplines, including web design, branding, print design, corporate identity, art direction, storytelling, and product design. He has lent his talents to high-profile clients such as Foster and Partners, Royal Mail, Unilever, and Waitrose. As the founder and Creative Director of his own design agency, he further honed his skills serving clients including Heathrow, Nike Foundation, The Financial Times, UK Fashion and Textile Association, and Virgin Atlantic.
Driven by the belief that successful product design lies at the intersection of customer sensibilities and sound business sense, Tom excels at creating desirable and engaging product solutions. He crafts compelling narratives about how innovative products disrupt industries and transform users' lives, a skill that proves invaluable in Mach49's venture building process.
Tom's approach is characterized by its rigor and human-centricity, bringing structure, craft, and creative spark in equal measure to every project he undertakes. Since joining Mach49, he has become an indispensable member of the Venture Building practice, collaborating with clients such as Anglo American, Gilbarco Veeder-Root, Goodyear, Hines, KLM, Marriott Hotels, Posti Group, and Teknor Apex.
As Mach49 continues to push the boundaries of AI-driven venture building, Tom's role ensures that both Shift AI and the products emerging from client incubations maintain a high standard of visual design and user experience. His work not only enhances the functionality of these innovations but also helps to create strong brand identities that can stand out in competitive markets.
Tom Rapacioli
Senior Product and Visual Designer
Tom Rapacioli is a seasoned creative professional with over 24 years of experience, now serving as the Senior Product and Visual Designer at Mach49. In this pivotal role, Tom is responsible for shaping the visual identity and user experience of Shift AI, as well as providing crucial visual design direction for the innovative products incubated by Mach49's client ventures.
At Shift AI, Tom's expertise ensures that the platform's interface is not only visually appealing but also intuitive and user-friendly, enhancing the overall experience for venture builders and innovators. His work is instrumental in translating complex AI-driven functionalities into accessible, engaging design elements that drive user adoption and satisfaction.
Beyond his work on Shift AI, Tom plays a vital role in the initial visual design of products emerging from Mach49's client incubations. His ability to blend aesthetic sensibility with user-centric design principles helps new ventures create compelling, market-ready products that resonate with their target audiences. This dual focus allows Tom to bridge the gap between cutting-edge AI technology and practical, visually appealing product design.
Tom's career spans a broad spectrum of creative disciplines, including web design, branding, print design, corporate identity, art direction, storytelling, and product design. He has lent his talents to high-profile clients such as Foster and Partners, Royal Mail, Unilever, and Waitrose. As the founder and Creative Director of his own design agency, he further honed his skills serving clients including Heathrow, Nike Foundation, The Financial Times, UK Fashion and Textile Association, and Virgin Atlantic.
Driven by the belief that successful product design lies at the intersection of customer sensibilities and sound business sense, Tom excels at creating desirable and engaging product solutions. He crafts compelling narratives about how innovative products disrupt industries and transform users' lives, a skill that proves invaluable in Mach49's venture building process.
Tom's approach is characterized by its rigor and human-centricity, bringing structure, craft, and creative spark in equal measure to every project he undertakes. Since joining Mach49, he has become an indispensable member of the Venture Building practice, collaborating with clients such as Anglo American, Gilbarco Veeder-Root, Goodyear, Hines, KLM, Marriott Hotels, Posti Group, and Teknor Apex.
As Mach49 continues to push the boundaries of AI-driven venture building, Tom's role ensures that both Shift AI and the products emerging from client incubations maintain a high standard of visual design and user experience. His work not only enhances the functionality of these innovations but also helps to create strong brand identities that can stand out in competitive markets.
At Shift AI, Tom's expertise ensures that the platform's interface is not only visually appealing but also intuitive and user-friendly, enhancing the overall experience for venture builders and innovators. His work is instrumental in translating complex AI-driven functionalities into accessible, engaging design elements that drive user adoption and satisfaction.
Beyond his work on Shift AI, Tom plays a vital role in the initial visual design of products emerging from Mach49's client incubations. His ability to blend aesthetic sensibility with user-centric design principles helps new ventures create compelling, market-ready products that resonate with their target audiences. This dual focus allows Tom to bridge the gap between cutting-edge AI technology and practical, visually appealing product design.
Tom's career spans a broad spectrum of creative disciplines, including web design, branding, print design, corporate identity, art direction, storytelling, and product design. He has lent his talents to high-profile clients such as Foster and Partners, Royal Mail, Unilever, and Waitrose. As the founder and Creative Director of his own design agency, he further honed his skills serving clients including Heathrow, Nike Foundation, The Financial Times, UK Fashion and Textile Association, and Virgin Atlantic.
Driven by the belief that successful product design lies at the intersection of customer sensibilities and sound business sense, Tom excels at creating desirable and engaging product solutions. He crafts compelling narratives about how innovative products disrupt industries and transform users' lives, a skill that proves invaluable in Mach49's venture building process.
Tom's approach is characterized by its rigor and human-centricity, bringing structure, craft, and creative spark in equal measure to every project he undertakes. Since joining Mach49, he has become an indispensable member of the Venture Building practice, collaborating with clients such as Anglo American, Gilbarco Veeder-Root, Goodyear, Hines, KLM, Marriott Hotels, Posti Group, and Teknor Apex.
As Mach49 continues to push the boundaries of AI-driven venture building, Tom's role ensures that both Shift AI and the products emerging from client incubations maintain a high standard of visual design and user experience. His work not only enhances the functionality of these innovations but also helps to create strong brand identities that can stand out in competitive markets.
