Gain a competitive advantage with
real-time data and AI
ON DEMAND
/
Listen in on a webinar featuring authors Vijay "VG" Govindarajan and Venkat Venkatraman, moderated by Mach49's Chief Strategy Officer, Chris Tacy. This session delves into the transformative concepts introduced in Fusion Strategy, which redefines how asset-heavy industrial sectors leverage real-time data and generative AI to forge a competitive edge.
Key Takeaways
- Understand the Fusion Strategy: Grasp how the blending of digital capabilities with traditional industrial strengths in sectors like manufacturing, mining, agriculture, and more—representing $75 trillion of global GDP—can unlock unprecedented economic value.
- Harness Real-Time Data and AI:
Learn to leverage the power of real-time data and AI, not just for the sake of technology, but as strategic tools to enhance your organization’s products, strategies, and customer relationships.
- Build a Competitive Advantage: Discover how the laws of competitive advantage are evolving, shifting the focus from physical assets to the mastery of real-time insights and digital integration, thereby reshaping the future of not only industrial sectors but also consumer products, healthcare, and more.
What You Will Learn
- Strategic Insights:
Equip yourself with the knowledge to navigate the changing landscape of competitive advantage, ensuring your organization is not just a participant but a leader in the digital-industrial future.
- Actionable Strategies: Learn from case studies and expert opinions on how to effectively integrate hardware and software, leveraging AI for strategic decisions that drive growth and innovation.
Who Should Watch
This webinar is a must-watch for executives, strategists, and leaders from asset-heavy industries and beyond who are looking to harness the potential of AI and real-time data to build a sustainable competitive advantage and drive the next wave of economic value.
Fusion Strategy highlights how real-time data and AI will fundamentally remake the strategies of asset-heavy industrial companies in sectors as diverse as manufacturing, mining, agriculture, transportation, logistics, and construction. These asset-heavy industrials account for $75 trillion of global GDP. They must integrate steel and silicon to create new economic value.
Fusion Strategy will help the industrials combine what they do best (create physical products) with what the digitals do best (use algorithms and AI to parse ginormous, interconnected datasets) to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those with the most robust real-time insights rather than the most valuable physical assets. That’s why $75 trillion, the addressable market for digitalizing the industrial world, matters. Companies that fail to recognize this will have to forego opportunities and face existential risks.
The core ideas of the book are illustrated with companies that make physical products, but we believe that the logic of Fusion Strategy with its underpinnings in real-time data and AI apply to a broader swatch of the economy—such as consumer products, healthcare, hospitality and entertainment--where physical and digital combine to deliver value. While the first wave of digital transformation was concentrated on information goods, the next wave will be physical and digital.
That’s the focus of
Fusion Strategy. We want to have conversations with executives from a wide cross-section of companies for the webinar.
About the Authors
Vijay Govindarajan (VG) is widely regarded as one of the world's leading experts on
strategy and innovation. VG is the Coxe Distinguished Professor at Tuck School of Business at
Dartmouth College. This is a Dartmouth-wide chair, the highest distinction awarded to
Dartmouth faculty. VG is a Faculty Partner at Mach49. He is a New York Times and Wall Street
Journal Best Selling Author. His most recent best seller is Three Box Solution.
Venkat Venkatraman is the David J. McGrath Jr. Professor of Management at the Questrom
School of Business, Boston University. He has previously taught at the Sloan School of
Management at the Massachusetts Institute of Technology and at the London Business School.
He is considered one of the foremost authorities on how companies develop strategies to win
with digital technologies. He has lectured and conducted digital strategy workshops all over
the world with companies such as IBM, Merck, Ericsson, BP, Canal+, and others.
Accolades
"Fusion Strategy will be the definitive way for industrial companies to win against new competitors."
— Indra K. Nooyi, former Chairman and CEO, PepsiCo; Member of the Board, Amazon
"I would strongly recommend that executives in industrial businesses read this book and learn how to integrate hardware and software to create customer value." — Vimal Kapur, CEO, Honeywell
"Fusion Strategy will become part of the vocabulary of how we think about winning."
— Marc N. Casper, Chairman, President, and CEO, Thermo Fisher Scientific
"Fusion Strategy is going to be central to unlocking value creation and securing the future success of every company."
— Shailesh Jejurikar, Chief Operating Officer, Procter & Gamble
"Govindarajan and Venkatraman have pointed corporations toward a North Star during some of the most challenging times."
— Kinya Seto, President and CEO, LIXIL, Japan
"Fusion Strategy is an important book for our leaders as it makes the case that real-time insights have now surpassed assets as the most valuable competitive advantage that every company must seek."
— N. Chandrasekaran, Chairman, Tata Sons; former CEO, Tata Consultancy Services, India
"Fusion Strategy moves beyond the buzzword hype around data and AI and brings much-needed clarity and strategic direction to the backbone of our economy—the industrial sector."
—
Marc Bitzer, CEO, Whirlpool Corporation
