Scrappy startups can threaten large corporates, but partnering strategically with these disruptive ventures can make them a strong tool in your growth arsenal. But watch out: 60% of corporate partnerships fail miserably.
Mach49 helps you secure the growth you need through successful strategic partnerships.
Partnerships are one tool in a corporation's growth arsenal, but they are rarely leveraged properly.
A company's unique resources must be taken into account; customer needs must be considered, and execution plans must be devised and then followed. Without full alignment, large companies typically fail to achieve the disruptive growth they expect – and need.
Outsourcing the design, structure, and negotiations to consultants skyrockets failure rates.
You need trust and direct communication between the corporation and the potential partner to seal the best deals.
Who: Privately-held real estate investor and developer.
Why: Beneficial partnership was needed with a company that they had a long-term working relationship with.
Challenge: Assess and quantify operational improvements to make that partnership possible.
Solution: Mach49 contributed a stringent methodology that allowed the Mergers & Acquisitions team to project the operational risks and revenue this partnership could yield.
Result: Mach49 helped the deal team explore all potential benefits, such as revenue boost, decreased costs, reduced risk, and increased growth, and the real estate giant ultimately decided to finalize the partnership.
From-to shift: From a long term relationship to a revenue-generating partnership.
Who: Venture arm of French wine and liquor giant.
Why: Expand beyond wine and spirits into monetizing the growing experience economy.
Challenge: Partner with a local events ticketing platform to take the relationship beyond an initial investment.
Solution: Mach49 determined a path forward and operationalized the corporate's partnership with the venture, along with assessing the company’s portfolio of existing investments. Amongst others, Mach49 pinpointed what success would look like, created alignment on product vision, tested messaging with customers and created a geo-specific plan for buy-in.
Result: With Mach49’s help, the company turned an expensive vendor into a partnership that served as a strategic investment. The company has since used insights from the venture’s experiential marketing platform, with real results.
From-to shift: From a costly marketing budget line-item for a wine and spirirts company, to a lucrative investment in the future of experiences.
Mach49 has the experience (and the battle scars) to close airtight partnerships that have long-term value and create feasible execution plans. Get set up for sustained success in your next startup partnership.
Change the course of your business with a strategic partnership.
Gain access to the technology you need to expand.
Secure deals that drive growth and impact.
Rest assured that Mach49’s win rate far exceeds traditional in-house M&A.